Wednesday, January 25, 2017

Week 3 EOC: Bill Bernbach

TBC 100 words



What he is? Bernbach,was born on June 1, 1949. Often cited as one of the most important names in modern advertising (and even often mentioned in such pop culture outlets as “Mad Men”), Bernbach paired up art directors and copywriters and largely founded the creative department model that’s standard today. (For the record, he also worked with Paul Rand at the William H. Weintraub agency; DDB notes how Rand’s “bold simplicity” had a great influence on Bernbach.)
While Bernbach died in 1982, it’s far more than cliché and sentimental wording to say that his influence undoubtedly resonates to this day.
Here’s a selection of his top works, with explanations and insight from DDB—along with some of Bernbach’s quotes.

Video
https://www.youtube.com/watch?v=VqDw8q1lOzQ






Week 3 EOC: Ethics in Tobacco HOW TO FRAME A SCENARIO

Image result for advertisments


1. Determine the scenario: What happens in this frame?
Many people are smoking cigarettes and shortening their lives. So this advertisement is to cut down the number of people who smokes cigarettes.  Cigarettes in the tobacco industry are questioned about their ethics and if they help or don not help people.

2. What is the setting? What are the conditions? 
The setting is very serious and comes off intense.  The conditions 

3. Who are the people or groups? 
The people would be young adults and people who already smoke.

4. What is their point of view around this specific experience? 
Cigarettes are bad for people and will have their lives shortened even more if they smoke cigarettes. 

5. What are their goals? 
Their goals are to get people to stop smoking cigarettes and prove to others that cigarettes are bad. 

6. What are their assumptions? What are their perceptions? 
The assumptions would be that cigarettes are bad and unhealthy. The perceptions would be that they are a health hazard.

7. Are there conflicts? Is there cooperation? 
Yes, because cigarettes are not all bad. They do help in some aspects but the chemicals are unhealthy for the human body.

8. What are the outcomes?
 That less people will smoke cigarettes and if the people do not stop smoking their lives will just be even more shortened.  

Week 3 EOC: Creative Thinking

One fairly simple way to do this is by drawing or creating something in three dimensions, perhaps using junk-modelling or balloons and post-it notes. This can be an individual or group activity, to aid either your own or everyone’s thinking processes.

A way of looking at problems or situations from a fresh perspective that suggests unorthodox solutions (which may look unsettling at first). Creative thinking can be stimulated both by an unstructured process such as brainstorming, and by a structured process such as lateral thinking.

For one thing, there’s a lot more to creativity than thinking. It’s possible to sit around having lots of creative thoughts, but without actually making anything of them. But if you start making something, creative ideas seem to emerge naturally out of the process. So if I had to choose, I’d say creative doing beats creative thinking.

A simple definition is that creativity is the ability to imagine or invent something new. As we will see below, creativity is not the ability to create out of nothing (only God can do that), but the ability to generate new ideas by combining, changing, or reapplying existing ideas. Some creative ideas are astonishing and brilliant, while others are just simple, good, practical ideas that no one seems to have thought of yet
http://www.virtualsalt.com/crebook1.htm

Unlike solving an analytic problem, creative insights come from letting our minds wander along tangents and into seemingly unrelated areas. Though many of us identify as morning larks or night owls, peaking in our problem-solving skills and focus at particular times of the day, creative thinking actually works better at non-optimal times.

Tuesday, January 24, 2017

Week 2 EOC: Three Examples of Questionable Ethics

Image result for questionable ethics is ads
I feel like this Ad is a lie because I'm really not "lovin' it" when my fries are soggy and when my bun has been sitting out. Sometimes my fries are even cold or the food is not done. I also do not like it when I save my sandwich for later and my bun changes color after a day or so.


Image result for questionable ethics is ads
 This ad seems as if they are trying to get you to cheat with your            girlfriend rather than not go to the gym. This is not right! You can take her with you or reschedule your time at the gym. Going to the gym is good but it does not give you a reason to cheat. That is messed up!







Image result for questionable ethics in ads Blowing in someone else's face is not a good reason for this product. I would have my reason be that its healthier but still does the same as a cigarette. It relaxes you the same way. You can also decide how much nicotine is in the pen. They also come in different colors and help with sleep.

Week 1 EOC: VW Lemon Ad

It was shocking, to say the least, for an auto brand to call their car a lemon.
What made the ad even more appealing than the shock value, was that the Bug was in fact (and still is) shaped like a lemon. https://www.buzzfeed.com/copyranter/all-the-great-1960s-volkswagen-ads?utm_term=.ps5VKDKvK#.lmxKBjBbB Bernbach is considered the father of the “creative revolution” in the advertisement industry. “All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level,” Bernbach said,insisting that you first learn how a client’s products related to their targeted audience. Only then did he decide how best to convey those elements in print. The Volkswagen ad campaign was unlike any before it, ushering in an era of modern advertising that truly changed how advertising agencies accomplish their trade. http://www.writingfordesigners.com/?p=1731 Competing automakers were building ever bigger cars for growing families with baby boomer children. The Beetle, on the other hand, was tiny and, well, ugly. Who would buy it? On top of this, the car was manufactured in Wolfsburg, Germany, at a plant built by the Nazis. http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html The Volkswagen missed the boat.The chrome strip on the glove compartment is blemished and must be replaced. Chances are you wouldn't have noticed it; Inspector Kurt Kroner did.There are 3,389 men of our Wolfsburg factory with only one job; to inspect Volkswagens at each stage of production. (3,00 Volkswagens are produced daily; there are more inspectors than cars.) http://www.powerwriting.com/vw-lemon-ad.html I’m not referring to the citrus fruit, but rather the use of the term lemon in reference to defective cars or other flawed products. We use the term lemon to denote the sour taste in our mouths after making a distasteful deal. http://justinletourneau.blogspot.com/2012/05/lemon.html

Week 1 EOC: My Voice


I chose Marketing and Entertainment Management because most of my interests are all in the entertainment industry.  I have a passion for photography, film and broadcast.  My main dreams in film are to become a very successful actor or director. I prefer directing Horror, comedy, and action films.  As for photography, I fell in love with it when I was younger when I first captured a memory.  I like to capture nature/ animal life, Prom photos, Maternity, and Landscape. I also love color photography and black and white.  I mainly shoot with natural lighting. Sales are something that is big in my family.  My uncle got second in sales in the country. I have family members that had their own business and my aunt is Vice President in Human Resources at Wyndham Resort.  I also chose this major because of my communication skills.  I enjoy communicating with others and I do pretty well at it as well. Another interest I have is in Broadway shows and theatre in general.  I love to act in tv shows, films, and on stage.  One of my favorites is improvisation.  The main reason for choosing this major is to have a larger selection of doors rather than to just one area of the entertainment industry.