Week 8 EOC: Deeper Meaning

1. How have the number of bowl games affected the television ratings for the games?

2.Why are the scheduled date and time of the game important factors for ratings and promotions?

3.Why should television networks be aware of the programming scheduled around the game and on competing networks when making decisions?

4.How can promoters make an association between the game show and the bowl game to help pull in more viewers?

300 words

3 Quotes from textbook

Week 8 EOC: Advertising in the Oscars

For the second year in a row, the Academy Awards are being called out for being as stark white and monstrously aged as the shimmering salt flats of Bolivia. And, while that failure comes as a surprise to exactly zero people, you might be delighted to learn that it's not nearly the only behind-the-scenes problem persistently haunting the Oscars like a mediocre ghost. http://www.cracked.com/blog/5-ways-oscars-are-behind-the-scenes-nightmare/ Most of the winners were all white.

The story of the Oscars this year won’t be written in terms of the Best Picture winner — Moonlight — or the biggest trophy gatherer, La La Land. It won’t be written in terms of host Jimmy Kimmel or memorable speeches. (Honestly, for a year when many were expecting a nonstop assault on the Donald Trump administration, à la the SAG Awards, the speeches were mostly tepid, Viola Davis notwithstanding.) http://www.vox.com/culture/2017/2/27/14747790/oscars-2017-winners-losers-moonlight-la-la-land “Despite significant progress over the last few years, too many women and men on and off college campuses are still victims of sexual abuse,” Biden said. “Let’s change the culture No abused woman or man [should] ever feel they have to ask themselves, 'What did I do?' They did nothing wrong. “He then introduced Lady Gaga to sing her Oscar-nominated song “Till it Happens to You” from “The Hunting Ground.” Gaga, a sexual assault victim herself, was joined by survivors of abuse onstage in a show of solidarity and strength in the face of trauma. In his acceptance speech for Best Picture-winner “Spotlight” – which depicted The Boston Globe's reporting on sexual abuse within the Catholic Church – producer Michael Sugar also spoke about the reform he hoped the movie's win would bring about. “This film gave a voice to survivors, and this Oscar amplifies that voice which we hope will become a choir that will resonate all the way to the Vatican,” he said. “Pope Francis, it’s time to protect the children and restore the faith.” https://www.usnews.com/news/articles/2016-02-29/5-issues-addressed-at-the-oscars-other-than-racial-diversity

Week 7 EOC: The Pitch

"I chose a  Dodge Challenger.  The price is $27,190. It is MPG: 18 city / 27 highway and it goes up to 305 horse power. It has all wheel drive. It has a V8 engine and the available 485-hp 6.4L HEMI® V8 engine include Fuel Saver Technology that automatically deactivates four cylinders when eight are unnecessary. " "When cruising at highway speeds or under light load, the system transforms the engine seamlessly from V8 power to an efficient four-cylinder power plant in less than a tenth of it." second.http://www.dodge.com/challenger.html?
"For less confident drivers who prefer to have a safety net to keep from looping, the GT's Sport mode on the traction control allows for some slip angle before cutting in and straightening things out.""Since rear visibility continues to be sub-optimal in the Challenger, rear parking sensors and a backup camera are welcome bits of standard equipment. Dodge's Performance Pages system with launch control is also included to record 0-60 and lap times, as well as measure g forces." https://www.cnet.com/roadshow/auto/2017-dodge-challenger/preview/

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Week 6 EOC: Fake Products

The fake product I found is Chicken Wing Ice Cream. It was made August 14, 2014. The ad says, "Aren’t you tired of eating foods that are just one thing? Sick of "the man" telling you when it's okay to eat? Don’t you want to break with tradition and start eating dessert all day long? Then you're like me- someone who desperately needs some Perry's Chicken Wing Ice Cream in their lives. Too bad we're stuck dreaming of what it would be like to use Sriracha, or barbecue sauce, to make the ultimate ice cream sundae." http://www.neatorama.com/neatogeek/2014/12/06/9-Fake-Products-We-Wish-Were-Real/ It turns out it was an April Fools joke according to the site. "Many of you may have heard about our Chicken Wing ice cream.  Some will be happy to know that it was our April Fool’s Day prank last year!" Then it says, "We do not produce a Chicken Wing flavored ice cream (sorry for any disappointment!). We were very surprised with the numerous requests that came in for the flavor and the many adventurous appetites out there! Although we may not have Chicken Wing, we do have a variety of unique flavors for you to try! We will be announcing our NEW Fall Flavor at the end of August, so stay tuned!" http://www.perrysicecream.com/chicken-wing-ice-cream/

Week 5 EOC: Super Bowl Advertisment

This year for the Super Bowl, they had a commercial called "Subaru- The Self Driving Puppy. In The Dog House" In this advertisement, The Barkley Family is going on a road trip in their brand new Subaru. This is during the middle of the day in the summer time and Mr. Barkley gets distracted by a female poodle walking across the street right in front of him, while stopped at a stop sign. Mrs. Barkley catches him and snaps at him for checking out the other dog crossing the street. Mr. Barkley is in the dog house.This advertisement is used to try to get people to buy the brand new Subaru. They show that the Subaru is a simple car and that anyone can drive it, including dogs. This advertisement is for the people who like simple cars. This car was tested by dogs and approved by dogs.

Week 4 EOC: The Role of Women in Contempory Advertisments

2 positive ads in America

Women in the fifties were unable to go out and do things. Rules for women were very strict. They would have to be fully clothed and be with someone at all times. Women did not have any rights at this time. Nowadays women can do just about what ever they want. For example in the first advertisement the women is not wearing all her clothes. In the fifties this would not be aloud. They would have to be fully clothed and not show a lot of skin. Women were not able to go out alone in the fifties either. In this other advertisement, women were not allowed to wear see through clothing. They are not allowed to show cleavage. In this advertisement, the women has a see through shirt on. This women could also be gay. Back in the fifties they also did not allow that. She also should have had long sleeves on. Tattoos and piercings were also not allowed. In this ad, this lady has a tattoo on. Back in the fifties she would not be able to be in front of camera or a model.     

Week 4 EOC: Jerry Delia Femina And Women

“Mr. Della Femina, chairman of Della Femina McNamee, would not comment last night. Louise McNamee, the president of the agency, is expected to stay on and run it.The plans of Mr. Della Femina, one of the best-known and most colorful figures in advertising, could not be learned. He is expected to stay in advertising, either by starting his own agency or joining another firm.” http://www.nytimes.com/1992/06/19/business/the-media-business-jerry-della-femina-likely-to-leave-his-ad-agency.html This man is very important. He is chairman of Della Femina McNamee and has a big part in the media business. He is one of the best well known figures in advertising. “I came from a poor family in Coney Island. I learned to write by reading the Post. This was my education. I had a learning disability, so I didn’t get a chance to go to school. I was a messenger and I saw these people on Madison Avenue with their feet up on the desk, and I thought, That’s a good job.I came into advertising in 1961. I had been turned down for jobs on the Ford account in the late fifties as “not their type.” If it hadn’t been for Bill Bernbach, I would now be sitting in some luncheonette, continuing my life as a messenger. Grey Advertising and Doyle Dane Bernbach opened it up. They brought in a whole group of hot young creative people, Jewish and Italian. The Jews were all copywriters, Italians were all art directors. I broke the mold. The first Italian copywriter.” http://nymag.com/nymetro/news/people/features/2439/ And according to this site he had started out in a poor family where not many knew him and later on he made it big and became very well known.  He gained an agency and later on sold it to the English. “The fourth season of Mad Men begins this weekend on AMC, and by now viewers will be familiar with the world it portrays: an ad man's playground in which your martini glass is always full, your cigarette is always lit and the fun never ends — especially at the office.” http://www.npr.org/templates/story/story.php?storyId=128695927 According to this because of his experience with advertisement he ended up being in a tv show.