Nowadays, you can use applications on your television instead of cable. As the cost of videos screens falls, the demand for content mobility will rise exponentially. With a smartphone serving as the nerve center for the screen world, content will be able to follow a consumer from device to device, location to location. Although content mobility creates a number of back-end headaches, it also creates new opportunities for ad impressions, provided they are properly targeted and calibrated for a multi screen lifestyle.
https://www.wired.com/insights/2013/12/six-trends-directing-future-television/
Prices on 4K, or ultra high-definition, TVs dropped significantly in the back half of 2016. And looking at the lineups from TV manufacturers for 2017, it's clear that all but the least expensive, or very smallest, TVs will now be 4K sets. It may actually be hard to find a large 1080p set later this year.
http://www.consumerreports.org/lcd-led-oled-tvs/5-tv-trends-to-follow-in-2017/
Trends in Television contains data for the audience to total TV covering average daily hours of viewing and average weekly reach for 11 audiences, homes universes by platform, trends in audience share for 20 broadcast groups (those with 4 or more channels) and trends in share of impacts (individuals) by sales house.
http://www.barb.co.uk/trendspotting/data/trends-in-tv/
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