Competitive Analysis

The Charger's competitors are Mustang and the Maxima.
If SUVs are taking over the market, then how come big sedans are having all the fun?
Trick question, of course. The answer is the two are related. As ute family haulers like the Ford Explorer, Honda Pilot and Chevy Traverse have gained our fancy, big sedans are sitting neglected on dealer lots. So brands are turning on the sex appeal to get noticed. "Bling-master Chrysler 300C is a middle-class Bentley, the toned Chevy Impala got a Camaro makeover, the Ford Taurus SHO packs more punch than a Mayweather haymaker, the Toyota Avalon hybrid is quiet elegance.
But the class fashion divas are the Nissan Maxima and Dodge Charger R/T. Priced in the affordable $35K-$40K range, these low-riding, high-style mainstream sedans boast looks that shame their jacked-up ute cousins."
"When the kids flee the treehouse and Mom and Dad climb down from their family utes, these beauties deserve a look. Indeed, their sport and performance capabilities rival pricier, comparably sized luxury makes."
You've seen this wild, art deco wardrobe before the signature V motion-grille, the floating roof, the brawny front shoulders on Nissan's more-expensive, kid-sister, crossover Murano. But it looks better on the lower, leaner Maxima. The 2016 Ford Mustang vs 2016 Dodge Charger is technically a cross-class comparison. The Mustang is clearly a sports car, whereas the Charger has always been classified as a family sedan. But despite this classification, the Dodge Charger has always strived to provide sports car performance. Things do not start off well for the Charger. "Both cars utilize V6 engines on their base models, but the 3.7-liter offered on the Mustang is able to outperform the 3.6-liter that comes standard on the Charger by eight horsepower."
The Mustang is then able to outperform the Charger in one of the categories where a family car is supposed to excel: fuel economy. "When equipped with the available EcoBoost turbocharged 2.3-liter four-cylinder engine, the Mustang earns an estimated 22 city/32 highway miles per gallon, while still offering 310 horsepower." "The most fuel efficient engine on the Charger is the base V6, which checks in at 19 city/31 highway miles per gallon".