Wednesday, March 8, 2017

Week 9 EOC: Art and Copy - Key Person

Mary Wells was a Doyle Dane Bernbach alum, and she talks engagingly about how the "I (Heart) New York" campaign was born and what it took to convince staid Braniff International Airways to sign onto the "end of the plain plane" promo.Dealing with reluctant clients who don't have the faith in their product that the admen do is one of "Art & Copy's" recurrent themes, but it's never related with as much brio as when another New Yorker, George Lois, and his client, designer Tommy Hilfiger, disclose their history. She managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads is brought to light in this exploration of art, commerce, and human emotion. The film does not tout “trashy” advertising, but rather sought to gather insights from the greatest advertising minds of the last 50 years. Director, Doug Pray, describes these great minds as fiercely independent mavericks.

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