What he is? Bernbach,was born on June 1, 1949. Often cited as one of the most important names in modern advertising (and even often mentioned in such pop culture outlets as “Mad Men”), Bernbach paired up art directors and copywriters and largely founded the creative department model that’s standard today. (For the record, he also worked with Paul Rand at the William H. Weintraub agency; DDB notes how Rand’s “bold simplicity” had a great influence on Bernbach.)
While Bernbach died in 1982, it’s far more than cliché and sentimental wording to say that his influence undoubtedly resonates to this day.
Here’s a selection of his top works, with explanations and insight from DDB—along with some of Bernbach’s quotes.
https://www.youtube.com/watch?v=VqDw8q1lOzQ
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